Notes from the production seat.
AI-native production, building in public, and where creative craft meets new tools. Written between builds.
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October 5, 2026An Ad for Simon... and Why We Make Movies
A film for my senior rescue dog, a two-chat creative workflow, and what the experience taught me about GenAI and making something meaningful.
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September 30, 2026Take Your Creativity Into the World
How I helped turn industrial silos in Shenzhen into an immersive art museum and nightclub, and why creative thinking belongs beyond your own work.
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September 28, 2026I Made My Website Promo With AI Agents
How I directed my website promo with a multi-agent workflow, Claude Opus 5.5, and ElevenLabs while working on other projects.
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September 18, 2026I Built an AI Team Shared Brain
Model limits and pricing can change overnight. I built a shared project brain with Git and Markdown so the work can move between AI models without losing its memory.
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September 14, 2026Two AI Events, Two Very Different Go-to-Market Strategies
Luma and LTX designed very different events around very different AI products. Their choices show how good go-to-market strategy moves people from interest to adoption.
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September 4, 2026Our AI Future is Splitting
GPT-6 Astra is the beginning of the AGI era, yet Sam Altman says speedy AI adoption isn't happening. Both are true, and that tension is the strategy problem to think about for the next three months.
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September 3, 2026The year of the AI Agent
It's Fall 2026 and worth stepping back to look at the year of the AI Agent. What it means to run a multi-agent system, what it can do, and what you're actually dealing with.
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August 26, 2026Introducing BayDar, because connection is everything
I moved to the Bay Area without my network, so I built an agentic event and networking engine to find the rooms worth being in. It got me into six of them.
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August 25, 2026Enterprise AI Adoption, From the Buyer Side
Most advice about selling AI into enterprise comes from the GTM side. I've been the person on the other end of it, running adoption that failed and adoption that worked. Here is what actually moves it.
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August 21, 2026The Gap Is Three Points
Earlier this year the fear was that AI would split into haves and have-nots. The best open-weights model now scores three points off the best model in the world, and that changes what it costs to build.
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August 20, 20263D VFX. Client Grade. One Claude Chat.
A test creating a commercial spec with Claude Fable 5 connected to OpenArt's MCP. Where AI gets you to V1 unbelievably fast, where it struggles, and why budget-conscious clients should think in possibilities instead of final visions.
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August 18, 2026A Diet Coke Can for You? Impossible now Possible
A retrospective on Diet Coke's "This Is My Taste". We generated a huge library of art in advance, moderated it hard, and built a flow where the user picked the final image. No live generation, no surprises.
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August 11, 2026Your AI Clause Just Became Testable
Anthropic is adding machine-readable marks to Claude output. The mark cannot tell generation from proofreading, and most AI clauses in statements of work assume it can.
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August 10, 2026I Made a Commercial for a Brand That Doesn't Exist
A 10-second spec spot for a non-alcoholic aperitivo, built from one phone plate shot in my kitchen, an OpenArt MCP running through Claude, and video-to-video restyling. Including the shot that took six tries.
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August 5, 2026Bring Your Idea to Life
The founding story of Logline AI, winner of The Spark Award. Why I co-founded a company to level the playing field for filmmakers, and what carries the journey next.
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July 29, 2026Judging the Tokyo AI Film Festival
I will be serving on the jury of the Tokyo AI Film Festival, alongside creative leaders from around the world. Every image is suddenly possible, so story, taste, and the choices a filmmaker makes are the game.
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July 22, 2026300 Shows, Adoption at a Mass Level
Netflix told shareholders that AI tools touched around 300 of its shows and movies in 2026 so far. The real story is not cost pressure. It is more stories, more storytellers, and the systems that keep quality high while output scales.
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July 21, 2026I Gave My Website a Newsroom
I built this blog in one working session with AI, including the system that designs its own link previews. Here is why owning your archive beats renting your feed.