Production experience and AI guidance across creative work.
Held an appointed AI co-leadership position at Sawhorse, providing AI guidance across traditional production, interactive, and post-production.
AI guidance across production.
Held an appointed AI co-leadership position at Sawhorse, providing AI guidance across traditional production, interactive, and post-production.
An AI personalization engine for Diet Coke, built brand-safe from the ground up.
For Diet Coke's "This Is My Taste" platform in the GB market, we produced an AI-powered personalization experience: a consumer describes their taste in a few words, picks an art style, and gets a set of AI-generated can designs to customize, reveal in 3D, share, and enter into a prize draw. As Producer, I ran it end to end: the client relationship, the schedule, and a cross-functional team across creative, engineering, and the brand's legal, security, and compliance groups.
The hard part of AI for a brand this size is not generating images. It is generating them safely. Rather than open-ended live generation, we built a curated pipeline: custom-trained image models across several distinct art styles, a library of hundreds of thousands of pre-moderated assets, and a vector-search layer so a user's prompt returned on-brand, pre-cleared results instantly. Every asset cleared both AI and human moderation against the brand's trademark, legal, and brand-safety rules.
Cappy Bubble, launched in Turkey as a film that answers back.
Coca-Cola launched Cappy Bubble, a range of boba-style fruit drinks, to a Gen Z audience in Turkey. The experience opens in Turkish, runs a short personality-style quiz, and moves into a mobile game themed to the flavor the player picks. Those answers then drive a personalized AI-generated film the player can share, and a reward layer closes it out with a code tied to that individual player, so someone who comes back keeps what they earned.
Sawhorse built the interactive activation that carried the launch, to market the new "Bubble" drinks Coca-Cola was releasing. The experience focused on two flavor worlds, Dragonfruit & Strawberry and Pineapple & Mango, living inside Coca-Cola's consumer app.
As Producer I ran it end to end, across creative, production and technology, with the interactive build treated as the core of the campaign rather than something bolted on beside it.
Social and ARG for a Best Picture winner.
I was part of the producing team for the One Battle After Another social media and ARG campaign and media junket, supporting the theatrical release of Paul Thomas Anderson's Warner Bros film, which premiered in September 2025 and went on to win the Academy Award for Best Picture. The campaign was part of a six-win haul for Sawhorse's film marketing at the 2026 Drum Awards Marketing Americas, where One Battle After Another won across all three categories, including the Gold in Gaming.
This is the kind of rollout where a major studio release meets the open internet, and the schedule, the talent windows, and the rights all have to line up across partners. The clip is from the cast junket, one of the social pieces that fed the campaign: the full cast, cut for vertical, built to move people to the box office.
Wicked, reimagined as a world on Roblox.
As Producer at Sawhorse, I stepped in to help manage the long-running NBCUniversal Wicked world on Roblox, a persistent, immersive experience produced end to end across creative, engineering, and platform partners. It was one of the platform's standout film experiences.
The experience set several platform firsts: the first global New Year's Eve ball drop on Roblox, the first immersive theater trailer, and the first two-player emote. Its "Popular Animation Pack" became the top-selling item on the platform.
The Championships, built as a playable world.
Official Wimbledon interactive experience, presented by American Express. As one of the producers at Sawhorse, I delivered a playable activation that launched ahead of the 2026 Championships and ran through the tournament, produced for Liquid Media and published with Genesis Studios.
This build was unique as the first roguelike Only Up experience. It turns the Championships into a vertical climb: players ascend from the grounds through oversized tennis elements, strawberries and cream, and a London skyline, with the American Express integration living inside the progression itself.
The same play, across studios and platforms.
Bringing a film to life, both in marketing work and inside a live platform, is a recurring part of producing at Sawhorse, where the build constraints, review cycles, and partners differ from a traditional shoot. As Producer, I delivered trailers and an in-engine activation for Universal Pictures' Nobody 2, brought Warner Bros' The Bride!, Maggie Gyllenhaal's 2026 reimagining of Bride of Frankenstein, into Fortnite for its launch, and produced a social gameplay trailer for Warner Bros' Weapons.
